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Best Bits: Radio's 4 Step Framework of Tease, It's Almost Here, It's Here Now, & It's Still Here
Best bits from Pat's episode - full episode here on Spotify, Apple, and more.
The 4 Step framework of getting people to know what's there - tease them, tell them it's tomorrow, tell them it's here, and then remind them - it's still there.
And another learning from radio - say it in a sentence.
Enjoy this best bit! If you want the full ep, it's here on Spotify, Apple, and more.
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I'm going to tease everyone Yep, I'm going to tell them it's tomorrow. Yep, I'm going to tell them it's now, and then, yep, I'm going to tell them it's still there. And here's a highlight, here's a quote.
Speaker 2:Hold up, I'm going to tease everyone. Well, I'm going to tease you. I'm going to tell you it's tomorrow and then, now it's tomorrow, tell you it's here, it's right here. I'm going to tell you it's still there, still there, go back Listen.
Speaker 1:If you missed it, was that stories post, just however or both, like you know because, stories was a huge, like huge, huge thing, as it is now, you know, now we've got, like you know, as you know, there's almost campaigns designed, you know, primarily for stories, right, without there having to be a great post, whereas back then we were still kind of, you know, toying with that idea.
Speaker 2:Such a good way to look at it, though, Like I actually have never even looked at it like that consciously, Like. I think I think you could look at stuff I've done. But I would have done that or like someone else might be listening. But I've done that, but I've never consciously been like oh, tease them, tell them it's like almost here Again.
Speaker 1:Tell them it's still there. It's a radio thing, right.
Speaker 2:So, my God, I think that's the gym, so that's the gym.
Speaker 1:Next time you're listening to the radio.
Speaker 2:That little thing, on that little.
Speaker 1:Next time you're listening to the radio, and if you so happen to be in a car, for you know a 30 minute period if you're in traffic just don't go spot a fire, don't listen to podcasts or whatever. Just chuck your favorite radio station on Ideally a music one.
Speaker 1:Yeah, I could see the edge, flavor, mind, whatever, yeah listen to the radio and listen to how they start the air and then how they work their way around a half an hour. I'll start the hour by teasing you. This hour, your chance to win $15,000. I'm going to play a new song from Diddy Up. Next it's the new DJ Khaled song. Justin Bieber on flavor. Oh my God.
Speaker 2:Right, it's like you're back.
Speaker 1:We've teased you. So this is what's happening this year Don't go anywhere. Then the next one it's around like Up. Next your chance, 15,000. I told you before we'll do it next. Don't move. You're DJ Khaled, play the song and then I'm going to do the competition. Right now. Give me a call. I wait 104. Flavor, your chance to win 15 grand. I need call of four. Ring me now, yeah, and then three songs later, if you missed it, I gave away $15,000. Don't worry, or do it again tomorrow. More deeds at flavorconz. So that's your 40 minute pan, right In a radio world. So comms is just radio, radio is just comms. Like that's what I would do. I'd go, it's confirmed the guest and then we're done. We've recorded it, it's done. I'm going to tease everybody. Hey, you know that. That hunk of a man on the wing.
Speaker 1:He's coming up and everyone's like yo and often that would be the post that got the most engagement because it peaked everyone's interest. Oh shit.
Speaker 2:Not good.
Speaker 1:Not good, really. Tony Trad, holy shit. And then tomorrow, like that's like, oh sweet, don't miss it. This is before reminders on IG, right? So they didn't have that at the time. And then we'd post it online now Listen, boom. And then I'd wait about a day, two days maybe, but it would always be the cycle, because you drop it. Wait a day, have a look, have we hit 1,000? Yeah, we're good, I had sweet.
Speaker 2:That must be so nice man.
Speaker 1:It got it, it got um it was unhealthy for a minute.
Speaker 2:It's me one day, one day maybe.
Speaker 1:I put. You know, the thing is, though, I always wanted to be better than the episode before. Mm. Like I wanted, which was not sustainable. Once you started hitting the bigger names, mmm, it's like yeah, yeah, yeah, but some we would like, um, we wouldn't, we would have um, I did a, I did. The guy from FIT, the old fella, yeah, that was the dad like and I don't mind telling him that, like it was me, my mum and you know the neighbour that listened to that, like no one even listened to it straight away. They all went back it might have been by accident came up next and you know apple or whatever um, there was actually so much value in that, um, in that episode well, there would it be?
Speaker 2:yeah, because he talked about eligibility.
Speaker 1:You know what's happening around the world with covid blah blah and it wasn't until, like, people went back because they'd run out of other episodes to listen to and then went back and listened to him.
Speaker 1:Keep forgetting his name um old fella nice guy told me off actually in the end fun fact, if you go back and have a listen to it there's a bit at the end where I'm, like you know, rounding it out. Thanks for your time, oh god, oh god, hey, pat, if you could just stay on the course whenever chat with you. And then I was so lazy I didn't need it to that and then I was like yeah, you're sweet so I stopped pushing record in. The next one was like how dare you?
Speaker 1:blah, blah. That was pretty funny. And then the bro tip, uh, you know, mrs Rhee was like what do you want to talk to you about? The end, and I was like, ah, you wanted to give me the whats up. And even even now, um, people will like say, oh, what do you want to talk to you about? Oh, that's because I left it in yeah, it's gonna annoy me now if I don't get his name yeah, well, I'll let you come back to it.
Speaker 1:That that's like like Bill Kerr, bill Kerr, there you go. Sorry, sorry, anyway, as you were Bill Kerr.
Speaker 2:I listened to the radio. This. I did this a couple months ago and I was thinking about, you know, bringing the podcast back. I was listening to the radio because I was like, when you think about it, the radio has been around much longer than podcasts, long time and it's still around. And like they have hell of money, like it's all. It's all fading and fading, and fading and fading. But, like you know, you listen to your everyday podcast and it's like, oh like, if it's remotely successful, there might be a podcast. If it's hella successful, it's like, oh like. You know, like, go buy my merch or my course or something yeah like you listen to, like your average radio station.
Speaker 2:It's like literally, like you said, we've got five tickets to R&V. Call us like and we're doing it every day this week. Yeah, and I was like the way they mark it on there is like so good yeah it's um.
Speaker 1:It's pretty lessens the tag from radio, you know in because prior to um, even I might have even been before. But like radio or newspaper can't remember which one I want to say it's newspaper. But radio is like OG, like Jesus was on the radio, like you like because it's been around a long time ago yeah like, and so, even in a situation like you know, one day I'll end up back on the radio. I can just feel it, you know, it's just like my purest love you know, before touch there was radio.
Speaker 1:Yeah, and one day I'll you know, I'll figure it out and I might get my own show or whatever. But I don't know. I just feel like podcasts are now just little radio shows. I listen to the morning shift every morning.
Speaker 2:I was gonna say you listen to morning show only because, like obviously would you they kind of are like doing kind of the radio thing, because from an outside perspective they left, they left radio yeah there's a whole whatever around there and now they're doing their own radio thing.
Speaker 1:I listen to it because um, obviously one of my best mates works there. I don't think he. I don't know if he still works on the show, but he was part of it, the very beginning side out of.
Speaker 1:Yeah, he's my boy, but I love it. I think it's great. They've managed to remove all of the things I hated about radio sitting through four minute ad breaks, songs I don't like, and they've just given you the good bits, just the good bits, and that's the. The irony is that radio works really well when you, when you, focus on the good bits because you make the good bits, make the music and the ads bearable. Um, what? What the morning shift has been able to do is just focus on the good bits. How they'll integrate partnerships and advertising into that, we'll see. Are they advertising yet? I don't know, not that I've heard. Oh buzzy, but you expected to pop up at some point. Right, they're gonna monetize it. You know, million downloads or whatever it is like it really oh no surprise, yeah, yeah.
Speaker 2:So so it'll be, it'll be dope what would you other like takeaways from radio be like? You got the teaser and tell them it's tomorrow, tell them it's here, tell them it's still there. Like is it what other like that you can think of marketing stuff, how they do the ads and and all that?
Speaker 1:or oh. I think the big thing for me in radio is if you can't say in the sentence it shouldn't be said, and you're you know. You can then choose to go in depth on it, like breakfast radio, which I already did for about a year. Um, you can indulge in A paragraph where a sentence would do right, because people are more inclined to listen longer on breakfast, because it's more personality driven. But generally, this is why my comms is always very succinct and I'll, you know, flesh it out a wee bit more where where it's necessary. But my rule generally is that if I can't get it out in a sentence, then the message needs to be refined and that's very much a. There's some radio DNA and that, so you should be able to say everything you need in a sentence.
Speaker 1:I think and I've certainly been guilty of this, but it's a generational thing older people will do this. The very word count heavy, right, because to them you give value in volume. So if you give someone heaps of something it's worth more, but actually it's not. You know, if I can say it in a sentence, I'm still charging you what it would cost if I gave you a thesis, because it doesn't matter and whereas I've worked now for some people who love to indulge in a yarn and often doesn't need to be. And you know what my thing is the more I say, the more I'm lucky to get myself in trouble. So if I can find a way to say something, yep.
Speaker 1:You know, in a sentence or less and still provide value, then absolutely I'll do that. But I've sat in a room where I thought did you really say that, bro? Like, and it's always Third, fourth, fifth paragraph of the yarn. Yeah, they're gonna start off with three lines perfect, end it there, bro. You're done. No, no, he'll keep going. Or she'll keep going or they'll keep going.
Speaker 1:Yeah and it's like, oh, if you'd stopped at paragraph one, you you know, we would have been sweet here. Or if you just got up and said what a real honor and a privilege it is to be in this room today. I really appreciate it. We're looking forward to giving you out, or thank you for letting us be here. We promise you the utmost respect and we can't see, and can't wait to see, on the field tomorrow. Now, me, he can't, could do, done, run. Yeah, oh, bro. You know how many times I've been in a room where I thought that's not what I wrote. Well, you know, yeah. So for me, bro, it's like sad in a sentence.
Speaker 2:I reckon the perfect amount is just enough.
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