Certified Studio: Opening A Barbershop, Figuring Out How To Make Money As A Barber, & The Learnings Along The Way | Jaedz Wilson on Ellen Ave

"So you went from cutting hair for the boys at school to like working in a barbershop, to that barbershop closing down. And then you just thought, sweet, I'll just all have my own barbershop."

Jaedz didn't think he'd open a barbershop at the age of 19. But when opportunity knocked, he thought why not.

This is the rollercoaster story of a crazy 12 months, from opening up shop, having a crazy opening day, then basically having no customers for months, then cracking the code, making money, having to shutdown, and opening back up in a new space.

Jaedz shows us what that journey looked like, his mindset throughout, crafty ways he managed to stay afloat and ways he managed to make money, behind the curtains of the business with all the numbers (income, margins, how it all works), and how he's managed to create the brand he has today.

It's one of my favourite and best chats to date. I hope you enjoy this chat.

Listen Now. Enjoy.

Show Notes:

(0:00) Introduction to the episode.

(2:30) Never thought he would open up a barbershop as a young Māori boy.

(3:50) Cutting the boys hair at school - thought he had clippers but was using a beard shaver.

(9:00) Fin's ice block side hustle story.

(12:25) Two years cut for free and was there to learn and upskill - to get to the point where he felt he could charge for his services.

(13:30) Without cutting for free he wouldn’t be where his am now.

(14:30) Jaedz just turned 19, who wants to work for a 19-year-old?

(15:45) Creating a space that people wanted to work in, not try to be someone people wanted to work for

(18:00) First week.

(24:30) Cracked it then had to close down - maths not mathing for rent.

(26:45) Genius play to use Clothing as marketing.

(28:00) Should Jaedz do posters.

(31:00) The comeback, owe it to everyone.

(33:00) Busy as.

(37:30) Numbers breakdown. Including: How much did you make the first day?

(44:00) Do it yourself so you know what it takes.

(48:30) Chylo plug.

(50:00) Treat people well and lift them up.

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Transcript

Fin: 0:04

So you went from cutting here for the boys at school to like working in a barbershop, to that barbershop closing down. And then you just thought, sweet, I'll just all have my own barbershop. Yeah, I think it was just when did you make your first thousand? That first day, bro. That first day you hit a thousand. Yeah, do you remember how much exactly you made in that first day?

Jaedz: 0:26

$2,921. Yeah, bro, I just, it's just 1921.

Fin: 0:33

Bro, okay, let's get into it straight up. I just want to say the space we're in is beautiful. I just want to say grateful to finally have you on the potty, because it's been about a year, I swear. Hey, it's probably been a year, actual it's maybe even a bit longer. Yeah, maybe a bit longer. Well, when did you open up the first shop?

Jaedz: 0:52

Last Nah, actually just over last September, Last September bro.

Fin: 0:56

Yeah, so, yeah, that's right, because all the boys went and got cuts for that. Yeah, yeah, so it's actually been the crew. Okay, so it's been about a year of trying to get you on. I thought it might have just been this year. Anyways, finally happened.

Fin: 1:09

I've got a legendary, really really good friend of mine, and also someone I am inspired by, in the chair next to me. We're in his barbershop. We're actually parked up leaning back on the chairs. It's very vibey in here. If you've seen the Certified Studio on Insta, you'll see the vibes that we're sitting in and I'll just let you imagine it from there.

Fin: 1:29

But Jadis started up a barbershop. He started up one a year ago, ended up closing it down. He's just opened a new one. That whole time he's done a really good job of getting people through the door, creating a really good brand that people get behind.

Fin: 1:44

There's actually a little bit of exclusivity behind it, not because of him trying to force that, but just there's sort of like the oh, do you have the gear? You know, do you have that? Do you have the tees? Do you have the hats? And when you see it you're like, oh, that person's been there, they know. You know, like there's a little bit of hype around the brand, bro, and like just a testament to you, you sitting down and saying you know I was trying to open up this shop, low key, and we've had, you know, like 30, 40 people a day coming through and it's just busy like problems. There's more problems you can have in life, but nonetheless, bro, the last 18 months for you have probably been a bit of a blur with business. Was this like your first kind of entry into business?

Jaedz: 2:23

Yeah, bro, yeah, no 100%. I never thought that it would be barboring. It was always like just different avenues. I never looked at barboring as an opportunity to actually. You know, I never thought I'd succeed in it or even come close to it. Even, bro. The thought of opening up my own shop was even scary, as you think is for young Maori boys, like far out, that seems like a planet or way in terms of, yeah, just being a young Maori entrepreneur.

Fin: 2:51

But here we are, bro, chillin, here we are bro 18 months later, bro, you're knee-deep in the journey and I think you're absolutely killing it. Bro, the plan of Attack for Day is that we've sort of talked about is. I want to talk to you about how you started, like, with everything. It's kind of like the journey to date. I want to talk about when you made your first hundred, when you made your first thousand. I want to talk about how the actual barbershop business works, like how do people hear about you? How do they come in? How do you price? Like how do you make money as a barber? Like obviously we can't just charge 20 bucks and it costs us 20 bucks and then we're broke and we're struggling to make ends meet. So that's not what business is about. Business is about providing a service that gives value to people, that they're happy to pay for and that leaves you better off, and then better off too.

Fin: 3:40

So I want to have a chat about that. I want to ask what is a day and a week in your life look like. I want to ask what you do with your money. I want to ask if there's any sort of like tools or tricks that you have found in business and your journey so far. What's happening right now for you and where are you looking to go next? And then that's us wrap it up. Sounds good, okay. So tell me, like kind of already talked about it, but what's the journey to get here? Where did you start, what happened along the way, and how did you get to where you are now Like, with all the barbershop and business?

Jaedz: 4:13

kind of stuff. Yeah, bro, it's all started cutting my little brother in our garage. No barber chairs, bro, I didn't even have hair clippers. I thought I had hair clippers, but I was using a beard shaver. I was. I thought I was mean as well. I'm so all started there, bro, in our humble house, just in the garage, probably like every barber that starts out, went to St Paul's Collegiate here in Hamilton. All the boys, bro, normal footy players, couldn't afford haircuts. So I'm like, file, just upgrade from that beard trimmer and some proper hair clippers. And yeah way, I went into in the school hostel, bro, and yeah, there was just not I want to say queues for people, it was more like just the boys who actually literally couldn't afford haircuts. So that's pretty much how it all started, bro. It was just actually having a laugh off the boys and they didn't mind getting stitched up.

Fin: 5:05

So I was like this is mean for me Because I'm not getting stitches.

Jaedz: 5:09

Oh, yeah, bro, actual. And then, yeah, leaving school, bro, I kind of gained momentum and, just you know, cutting almost every Friday to like nine, 10 o'clock, literally before first of thing games on Saturday, I just started gaining momentum, confidence, and I was like fire I'm actually getting pretty good at this, saying that humbly and I was like I enjoy this job. I didn't see it as a job, then I seen it more as a hobby, but I was like I want to make something of this skill. And so, yeah, I hit up a good mate of mine, bro, that worked at good fellows at the time, the shop before our old store. There was a barber shop with me before and I just hit him up, bro, like any opportunities, and he was like gee, perfect timing, A guy literally left by the day before I messaged them.

Jaedz: 5:55

And he was like I know that you, you know you don't have much experience. But, bro, come in on Monday. You can have a weeks trial and you know we'll just go from there. We'll plant the seed and move from there.

Jaedz: 6:05

And I was like, oh, I didn't actually think I'd get a. Yes, I was like safe in there. Um, getting some experience with those boys bro. Um, grateful enough, was able to move past my weeks trial, when they're happy with me. Things went a bit south with that store. They closed down as well and I was like sitting in the shop, bro, when we moved everything out of that good fellows store and I was like, man, this is where it's all started for me. The. You know, the lease is going to be up. Someone else is going to take over this building, so so why not me? Um looked at my bank account, bro. I was like yep, this isn't really really realistic. So, uh, well, what's going to happen here? And I was like you know what?

Fin: 6:46

Was it? Was it like the 30 cents in the bank account, looking at it, or like?

Jaedz: 6:49

I can't even get a frozen Coke for Mackie's.

Fin: 6:51

Yeah, okay, and I was like.

Jaedz: 6:53

but I've got a couple of investments, like a truck that I'd happily sell and drive around in a bit of a recycling bin with wheels yeah.

Fin: 7:01

And that's what happens.

Jaedz: 7:02

I sold my truck, bro, had a couple of pairs of shoes that were just collect us in the wardrobe and I was like, why not throw, you know, throw everything into into this business? And I just backed myself, bro, yeah. So everything managed to get some help from the bank alone, managed to get a bit of assistance from dad. Yeah, very, very grateful for for that help, just in the business sense, financial sense. And then, yeah, bro, I was just like let's do it. Got a couple of boys that were keen to work for me, signed the lease at that old shop and away I went.

Fin: 7:34

Really, so you went from cutting here for the boys at school to like working in a barbershop, to that barbershop closing down, and then you just thought Sweet. I'll just I'll have my own barbershop.

Jaedz: 7:48

Yeah, I think it was just like the door slightly open brain. I just seen it as why not? Why procrastinate? Why look for another barbershop to go work in, whereas, like I could have my own, it's right here in front of me, the whole space, everything.

Fin: 8:05

Did you ever think about like one day I want to have a barbershop, or one day I want to have my own business, or did it just kind of happen when that, when that opportunity came up, you were just kind of like, oh, should I just like, should I just punch it, should I just go?

Jaedz: 8:16

yeah, bro, I think I've always thought about owning my own business. I just never thought that. Like I said at the start of this potty, I didn't think it'd be in turn, like with Barbara, hmm, but I'd brought. I fell in love with the job when I was in school, when I got the opportunity and the other barbershop and I was like bro, like I said, why procrastinate? Why I feel like I can't do it, or Just put that down in my mind. I just said, oh, why not me?

Fin: 8:40

Hmm, I love to back yourself, yeah, like that's the thing I'm big on as well as like back yourself. You know I can work and life, whatever, just back you.

Jaedz: 8:47

make a call, yeah she literally like with anything sport, work, you know your mental health, anything at all, you you don't know until you try.

Fin: 8:56

And the worst thing that'll happen Is it doesn't work and you learn from it, and then boom go from there.

Fin: 9:00

Yeah, what's next? So how much did you make when you were like selling, like when you were like doing cuts for the boys in school? Like takes me back to when I was in the boarding house. Bro, I'll tell you what I can't cut here to save my life. If anyone's ever seen me, they know that I don't even know what a haircut looks like. My hairs, my hairs a little bit long and unruly. But, um, bro, like one of the things I did at school was like sell icebox. So when I got real hot, like it is right now in the summer, your boy here would go down to the warehouse, get those 10 packs of ice pops for $1. I'd buy. I'd have like 10 bucks. I'd be allowed to take 10 bucks out of like the Like you have like an account at school and like yeah, yeah house master.

Fin: 9:43

Can I have 10 bucks? Yeah, I get 10 bucks, bro. Bike down to the warehouse, fill my backpack with 10 packs of these, like 10 ice pops each. So I have a hundred ice pops and I'd sell them for a dollar each.

Jaedz: 9:56

Where's the ice blocks now?

Fin: 9:58

And that was how I made my pocket money in the summer, so I'd like turn 10 to 100.

Jaedz: 10:03

Now.

Fin: 10:03

I'd go back and do it again, like the next weekend. So that was, like you know, nowadays not chump change. Yeah, like you know that's great return on investment, but it's not like a lot of money, but yeah, like that was quite a big thing for me at school at the time. I was kind of like, oh, that works quite well. So like for you, like were you making, like, like, how many cuts were you doing a week?

Jaedz: 10:25

But honestly, I was doing probably 20 to 25 if it wasn't our rugby boys and our first was Dean would be even a couple teachers, their sons like coming in and brother. The funny thing is I cut for free for two years before.

Fin: 10:39

So the whole year in high school in school for free. Did you ever? Did you ever charge money at school?

Jaedz: 10:46

So the whole time at school.

Fin: 10:47

You're cutting for free all time, but I see not even a fiver.

Jaedz: 10:50

No, not even a fiver Maybe you'd like.

Fin: 10:51

Surely the boys bought you like a drink here.

Jaedz: 10:53

Yeah, yeah, I was like a more of a cheeky butter chicken.

Fin: 10:56

Yeah, okay, yeah yeah.

Jaedz: 10:58

I'll cut you up if he's buying me a feed.

Fin: 11:00

Okay, yeah, I see that.

Jaedz: 11:02

Yeah, yeah. So, bro, that's how it started two years because I've never seen like I Didn't want my bros to like pay me when it's like I was enjoying it just as much like I was happy to cut for free, bro. And if you, bro, if you rock like, rewind the clock back to our old content at certified bro, I love a good yarn over the price of a haircut. Yeah, happily. Like I'm happy to learn about someone or even just see how they're.

Fin: 11:25

They weren't rather than just jump on our nerve. Podcast.

Jaedz: 11:31

Yeah, bro. So like I cut for free for two years, jen, like I think that's what gave me the passion for this. Instead of trying to earn as much money as I could as like a 16 17 year old learning bar, but like a student to the game, it was more like man. I can use these follows to learn, learn and learn and then eventually, once I get to a stand where I'm happy with, then, I'll charge in.

Fin: 11:55

That's so. You kind of use that as like a. Let me learn how to do this. Like let me give a whole lot of value. Once I get to the point where I'm like I can feel confident about charging money for this, I'll do it. Yeah, what was it like when you started charging money for it? Like, was that the first time you started taking money for your cuts? Was that like when you went into that barbershop? Yeah, but at that point you're going into the barbershop, they're not paying you directly. Hey, yeah.

Jaedz: 12:22

So I was a bit tricky bro, like making that transition from just cutting like the boys and you know, the toilets at hostel to transitioning into a barbershop and being like a key.

Jaedz: 12:34

I'm not cutting the boys anymore, I'm cutting, you know yeah, that are walking in or paying money and paying money for my efforts and my values of Barbara, and that's like the thing that I'm trying to say. Bro, I was like I didn't value myself as a barber in the school, like hostels, more just time to have a yarn with the boys and learn. So yeah, bro, I think honestly, without that experience of cutting for free and stuff, I wouldn't be a hundred percent, hundred and ten percent, wouldn't be where I am now.

Jaedz: 12:59

Yeah those experiences, without those learning curves and stuff like that, because bruh stitch the boys up Like no bald patches, anything but man like. Yeah, I don't know how they plating in St Peter's on TV with those here.

Fin: 13:11

Yeah, true. So you went from the free to the working and then eventually right, like you sort of said, we'll get into this now, as you Opened up, you basically reopened that barbershop under your brand certified, and you got some boys on board. You said, come, cut here again, cut for me. Like let's get this place going again, let's make this a real cool space of people to come. What was that experience like? Like so let's talk experience and then let's talk like a little bit more specifics after. But like what was that experience like? Like Getting the boys to come work for you and like getting people to come and pay money like to you. What was that like?

Jaedz: 13:55

like it must have been different, for it was hard because, like at the time I think I was I just turned 19. Who wants to work for a 19 year old bro?

Jaedz: 14:03

Hmm like literally probably no one. So I thought, okay, I need to create a space where people want to work and not a space that people want to work for. So I wanted to create a space, bro, that not only my staff members wanted to work in, but people like from the public. I would look from the outside and be like I want to go to that place Rather than all the 50 barbershops here in Hamilton is like not, that's the place and like, talking on experience, bro, it's like, yeah, it's a niggly one, because it changed like every day it was. It was just a roller coaster, bro, as you said at the start.

Fin: 14:37

I think that's something you did really well, though. Like looking from the outside in, you Like even looking around here. You have a really good, you have like a knack for it, bro. Like you have the eye for making a really aesthetic space and, like that, make someone like me who comes in here want to put up a photo put it on my story and tag you.

Fin: 14:56

You know, like I think you like naturally have that and you did that. You've done that here and you did that at the old place too, like it was a space. Like you say, like I Kind of like it kind of sounded cheesy when you first started saying it when you're like I want a space people can like come to and feel comfortable and but then you go there and you see what you did.

Fin: 15:15

you're like yo, like the boys go there to play like PlayStation, the boys like go there to have a cut chill out, put on their tunes, like you actually made that space and I think he did a really good job of that and I think, like you say, when you have a space that people want to work in, versus being someone people want to work for, it makes it a lot easier. Yeah, bro, 100%. What was it like when you first started? Like, did you have Lots of customers straight away? Was it slow, was fast or what did? Did Like no like.

Jaedz: 15:44

Did you have a day where? No one came or I think the lowest day we had was one person bro.

Fin: 15:50

What was like? What was that first Week like? Did anyone come in that first?

Jaedz: 15:55

week or the opening day, whole of Hamilton come okay, no, everyone in their dog came yeah and then and, and they care in your fish.

Fin: 16:03

Yeah, and then I was like mean I've you've popped off, I've done it. I'm rich brothers.

Jaedz: 16:08

Yep Monday comes around bro opening day on Saturday, I was like, bro, yeah, shut up the shop, go home, I've cracked it. Monday comes around. What am I doing?

Fin: 16:18

No one, one person, one person on one person on the month about the. Tuesday probably roughly three, and it might have been like the boys, cousins, and, and and haircuts cost like 35 bucks, right? So you've made 35 bucks Monday, about a hundred bucks on Tuesday. And is this you cutting it? Or you have your barbers in store barbers, so your barbers are sitting around yeah, so we had five barbers, bro and five barbers sitting around we paying them hourly or do they get paid for the cuts?

Fin: 16:48

I paid for the cuts, okay, and then Wednesday, thursday, friday, Saturday, wednesday probably is similar as Monday.

Jaedz: 16:58

Thursday picked up a little bit and then Friday was like a good day because everyone's a good cut for the weekend okay, so Friday was your first kind of like I open.

Fin: 17:07

How many people would have come through on that Friday like 20, 30 40, probably like 10, 15, 10 or 15.

Jaedz: 17:13

Okay, that's crazy.

Fin: 17:15

So your first week, like opening day, was hectic, and then your first day, first week, was dead actually, and I was like how did the opening day go so mean?

Jaedz: 17:22

and then we're just dead all of a sudden, but clearly like you're not going to go to get a haircut on Saturday and get another one on Monday, then another one Tuesday the same people are going to keep coming in. So honestly, bro, like I was, like what?

Fin: 17:36

am I doing, bro? That's crazy. So how long did it take for it to become like? Did it ever get steady?

Jaedz: 17:42

yeah, so honestly, g like it worked from. We opened September last year. Yeah, we closed down June this year. Okay, so that's nine months, bro. It didn't get busy till like April this year like consistently straight up booked out every day. We had mean days like maybe two, three months in. It was like Thursday, friday, saturday booked out, but those like Monday to Wednesday dead days, and then it wasn't till like, yeah, probably six, seven months in.

Fin: 18:08

It was like I looked at my stuff as a brothers, we crashed so your first like three to six three months like kind of struggling, but the weekends were sweet, yeah. And then the second three months, like after the new year. We're kind of like starting to pick up but, you know like how many people drinking would have come in each day over those three months, or that even those six months, if you were to average it like 10?

Fin: 18:27

yeah, bro, if you're lucky yeah, so your averaging sort of 10 people coming in a day more on the weekend for the for the weekend, yeah, but less on a Monday or Tuesday because why would? You do that okay. And then April was when you started getting yeah, bro. That's when I was like what?

Jaedz: 18:42

was the change? I think it was just word of mouth, bro, and people actually realized I'm like man, these guys are good. It was like the content word of mouth. And I think the main thing, bro, that I wish I clicked on to first is you don't need to actually be a good barber or a good businessman, bro, you just need to be a good person. You just surround yourself with good people, because if you're with good people, then they're only gonna attract good people as well. And I wish I realized that earlier, bro, instead of just being and I beat myself up about it still, bro, being so self-centered, like thinking, yo, I've cracked it more, as if, like I think it's just lessons, bro, that you learn along the way. And yeah, it wasn't always busy, bro. Like we got to the April mark and I was like, yep, we've cracked it and yeah, two months later we closed down and it's like all that, all those learnings, all that stuff for nothing.

Fin: 19:28

It's like hard-looking the mirror, bro so how come you closed down and like what, what? What did that look like? How come it happened? Like was it money? Was it people leaving? Like what caused you to close down, just as you're starting to do so? Well, like was it, was a drama, was there whatever? And then like how did that feel for you going through that?

Jaedz: 19:48

so, yeah, to clarify, bro, it was bro. It wasn't easy. I was gutted when I when I told the boys had to close down. But yeah, it was just. It was just, it's just life, bro. It was the staff boys, you know. Like one had to move back home to support his family on the farm. One, one of his partners, got a job opportunity in Brisbane so he'd move there. And one of our other boys, one of our best barbers, he moved to Auckland to support his partner as well. One of the other boys had a baby. So I asked for some time off and I was like I'm not getting new barbers, we're like those, those are my guys. And I was like that's my crew. So, and of course we're financially, cost of living, everything like raising the rent was getting, you know, put through the roof, yeah. And I just looked at myself and we were like I actually can't do this at the moment was it kind of like a case of to keep things afloat?

Fin: 20:43

you obviously needed that amount of barbers cutting that amount of hair for you to make enough money to keep. Yeah, 100 because how much money does it cost for a barbershop? Like how much did it cost to open? Like what was your? What do costs look like if you're a barber?

Jaedz: 20:56

bro to set up a shop.

Fin: 20:58

That old shop, 48 grand 48 grand 48 and you sold ute, sold shoes. If anyone's listening to this I'm thinking ute and shoes. Let me tell you I'm pretty sure that made up the the majority of that 48 grand, you know. So plus plus, obviously like real good to have a have like a family or friends in a position to help you as well, but I know that off the record that that wasn't actually that much. And then a bank loan too, yep. So 48 grand to oh yeah bro, is that is that fit out everything?

Jaedz: 21:33

that out like hair products, clippers, cleaning products. Yeah, furniture, bro. It's a laid-down new flooring like so big upfront cost big, which would have been hella nerve-racking for the first few months when you're making not a lot because you look at your bank account, bro, before you open up and before you completely fit it out and renovate, and it's like I'll make sure I've got the money to do this. You start doing things, bro, and it pops up, your money's going out.

Jaedz: 22:04

But the way I see it, bro, is there's money's a bit like energy you've got to. You know, put out energy to get it back and receive it.

Fin: 22:11

I've actually heard you say this before, bro, and I don't think I've ever heard anyone say that, and I really, really like it. It's just like good vibes or good energy or kindness, like you have to give it if you want it. Yeah, bro, and when you give it, you seem to attract it. I definitely think there's a little bit of that with money too, bro.

Fin: 22:27

Yeah 100 so like spent a fair bit of money and like I'm bad at public maths, but bro, don't ask me. But so like a few or 10 people a day are all cuts 3 are 35, yeah, pretty much. So like plus minus the cuts, 35. So you're making, say, 350 a day. So about what? 1500 a week, yeah, but obviously half that's to your barbers. Like what is rent a week? How much do you pay your barbers, bro?

Jaedz: 22:59

roughly. I was paying my barbers on like when we first started, but they're only. I don't know how they survive, bro, and I commend them for it, but probably like 250 280 a week and that's not our leo. Nah, because how does it work with the also haircut bro at our old shop and the shop as well? So each haircut if it's $35, the barber that cuts that person say they pay $35 for a cut. They get 60% of that price of a haircut and.

Fin: 23:26

I get 40% yeah, as the owner, yeah, yeah, so. So if I cut the bros here, I'm getting about 20. You're getting about 15 bucks of that, 35. Yeah, okay, so that's how that works, so that, so that we're getting like a few hundred bucks a week or whatever. Yeah, bro, which is like enough, enough, but also not not the glamorous life. This is really interesting, bro, like, and I love that we can have this chat and I love that people can hear this and I love that there's not really any ego in it, because you've actually done hella well for yourself and like to talk about it is so, so interesting, because we were having this chat before and I was like bro like I just want to know.

Fin: 24:03

Yeah, like I just I don't know. And so if I ask someone like oh, what are the costs? Like or like how does the business work? And they're like oh, it's pretty all good.

Jaedz: 24:11

Like that gives me yeah like gives me nothing.

Fin: 24:13

I'm like sweet, like I like I don't care like if you went into crippling debt because you're still here and that's a hella cool story. I don't care if you became a millionaire, but also buy me a bevy every now and again. You know like I have to, but it's just like hella interesting. So so you're paying those barbers and then what was like the rent, life rent expending? What is rent? Is that like a thousand a month or am?

Fin: 24:35

I way off 30 grand per annum, so 30 grand a year holy bro, I actually I actually thought it would be like a grand or something a month, bro. So that's about uh two, two and a half a month. Yeah, oh my gosh.

Jaedz: 24:50

And if you're only cutting, bro, one person on a Monday, two people on a Tuesday and there may be five on a Thursday. If you're lucky, bro, the math ain't nothing, the math doesn't math there man, that's not math thing.

Fin: 25:05

You were you stressed, bro, or did you just go home and just think oopsie's math ain't math thing?

Jaedz: 25:10

Bro, I just went home and what am I doing, is that?

Fin: 25:13

why he did stuff like the clothes to try to get some cash flow. Yeah, because. So what Jay's did is he got in like some. He got in some really nicely designed tees, hats, hoodies. I think they were like kind of standard clothing prices, like it would have been like, say, I don't know, 70 for a hoodie, 50 for a tee kind of buy 40 for a hat, 30, 40 for a hat, yeah.

Fin: 25:38

And so, and you, bro, you like, went in on it too. You didn't just buy like a couple, you bought like boxes worth. I remember walking into a house, bro, and to the room and I seen what you bought and I was like, bro, this is costing you, like, bro, a couple grand and I was like oh my God.

Jaedz: 25:54

What are you doing?

Fin: 25:56

Bro, you respect, you back yourself. And it paid off right, because how much would that first collection have costed, bro?

Jaedz: 26:03

I think it was like 4,000, 800. 4g and that was out of my own personality.

Fin: 26:08

Out of your pocket.

Jaedz: 26:09

Because I couldn't afford it from the business account. Yeah, if I'd done it from the business, bro, we would have gone under, but you made it back.

Fin: 26:14

Yeah, because margins on clothes are like 30 to 50 percent.

Jaedz: 26:18

Right.

Fin: 26:19

Yeah, so like if a tease, this is standard clothing, like this is just if you didn't know, now you know this is a thing about business. Like when you buy a T-shirt for 80 bucks in the store, like it doesn't cost 80 bucks to make Otherwise a math wouldn't math for the business.

Fin: 26:33

Again mathy mathy. If a T-shirt is 80 bucks, the actual cost of that material or whatever, for example, is probably like 20 bucks to 10 bucks, depending. And then there's other costs of a business that are like the time that it took to like the shipping of it, or like the print, the designing of it, or like the time spent sorting all of that out, or like I have a business, I'm trying to make money here, sort of thing. So you would have probably doubled that, yeah, yeah, and that would have been a nice bit of breather for me.

Jaedz: 27:07

But it's like OK, it's cool how you, you're a good boy.

Fin: 27:10

It's cool how you thought of that and it fitted with your brand to do it. And it actually worked as a marketing stunt as well, bro, because now you had, I remember like Christmas time and start of the year and summer, like wearing certified was the thing like all of Hamilton, and you couldn't get it unless you went to the barber shop.

Fin: 27:29

So people had to go to the shop to get it, and even if they didn't get a haircut like me, there in the shop they're putting up stories was a hell of a good play. Did you realize it was going to be that good of a play, or were you just like?

Jaedz: 27:40

let's do some T-shirts. Yeah, I was just like whoever wants to come in for a cut, they might consider getting a T-shirt. But yeah, bro, like you say, like the posting on the stories and stuff, and, bro, even that big time play, that I didn't actually expect.

Fin: 27:55

And.

Jaedz: 27:55

I was like all right, bro. When I got the first collection I was like what am I doing? What am I actually doing? I bought it and not actually realizing the play that I was making. And then two, three months down the road, when you know like, I realized shit. I've only got two T-shirts left out of the hundred and fifty I brought. I must actually be like onto something here. So I was like why not? Like I asked the public what they want, what type of T's they want, what colors.

Jaedz: 28:20

So, that it all fits into play with my audience was one.

Fin: 28:23

Yeah, I think one thing you're missing, bro, is posters.

Jaedz: 28:26

I did this one.

Fin: 28:26

I love posters, bro, no. So I did this for LNF and I think I made like 500 bucks in one weekend and that's literally all I made because like maybe five to 10 people bought one and then, like no one else bought one, right but cost me nothing. Once I had the design, I put it up. Posters are like 50 bucks, standard Bro, cost me nothing. If no one bought one, no cost, no risk to me. If people bought one, like, oh, actually not a lot of profit because it's like same thing, about 50 percent, yeah, maybe actually less than that because I did print on demand. But I reckon, like, especially with the aesthetics of the story, you're missing posters you need to do posters for and I've told you that often like so many times I'm telling you on the mic.

Jaedz: 29:07

Now that makes you accountable, accountable. Hold me accountable, man.

Fin: 29:10

Anyways, bro, like back back to the business chat, like I remember when that happened I didn't realize, like now I realize, with the rent, like that was such a great play, so like Low key, yeah, low key, like that's a nice you man, so it must have been nice to have that happen. Then, you imagine, started getting busy, I mean had to shut down that sucked. And it does sound like it wasn't a money thing because you had kind of cracked it, it was more of a. My barbers have left and I'm not doing it without them and I can't just do it myself, yeah, and like, obviously all of those people are still kind of like tied out with other things. And so now you've opened up this new place that you're in a few months later, hey, what was the go with that?

Jaedz: 29:58

Bro. So I was like I didn't put all this, for all that effort, into the old shop for nothing. It wasn't. When we closed down, bro, I was like man, I learned a lot of stuff. What can I do with these learnings? I can't just, you know, push them to the side or put them in my back pocket and save them for later. So I was like why not? So I started cutting from home, bro, just like in our garage. Again back to square one. I remember that story. You thought we were finished.

Fin: 30:21

Yeah, I was like no way.

Jaedz: 30:23

But in my, when I posted that, bro, I was like what am I doing? I'm cutting in a shed, I'm literally back to square one.

Fin: 30:30

That was pretty like FBI vibes a interrogation Back to school, like I was like honestly, and then we just started.

Jaedz: 30:39

I started getting a bit busier and I was like people actually enjoy my skill and you know the work and detail that I put into these haircuts. And then I didn't check the clothing page for probably like three months after we closed down. I think it was like 52 unread messages. Oh, let's drop new collection.

Fin: 30:59

Yeah. When you, when you're releasing something, I feel good when, like one person messages me after a couple of weeks being like gee, when's the potty dropping next?

Jaedz: 31:06

52 unread messages. Bro, I was like man, I need to do something. There's demand. I can't. I can't just, you know, sit down in bed and just procrastinate. So I've done some, yeah, done some homework on how I can make it work again. Lucky enough, the old man had an old storage office that he just used for car parts and old furniture and stuff. And I was like yo dad, can I, you know, like, renovate this place? And I just want to make something of it. I know it's not much, but I think I can really do something with this place, and it's just going to be a start for me. And he was like, oh, are you sure, like go look at the place where you might change your mind? When he said, and I was like I don't care.

Fin: 31:44

I don't care what it looks like.

Jaedz: 31:45

I'll make it happen because I have to. Right, I went to everyone that supported me that it might sound cliche, but, like, believed in me, I couldn't just drop everything and be like I'm done, step back things that you know went south for me, I'll give up. They're on the tail. It was like there's no way, bro. I thought I owed it to those people as well, but also to myself.

Fin: 32:06

So, yeah, I think it's like Plus, when you get a tattoo of the brand on yourself, you kind of have to. You can't just have a nine month. Yeah, you kind of, there's no break.

Jaedz: 32:16

So yeah, bro, like three, four months later after closing down the old shop, here we are, bro, I was to have an ayaan in here and that's pretty cool, man like and and how long has it been open?

Fin: 32:26

like a week, yeah, a week, a week, oh, two weeks, now two weeks, and you've had, like what, how many people come in? Like 40?.

Jaedz: 32:32

Yeah, about close to 30 a day 30 a day yeah, between me and my wife.

Fin: 32:38

Straight up, yeah, so since opening back up, you've been not having the one a day, but you've been having 30.

Jaedz: 32:45

Go from one at the old shop.

Fin: 32:47

So you're cutting to an hour pretty much. Yeah, bro, yeah Okay. So you're cutting to an hour 30. Oh no, I don't want to do maths here. I hate math again 30 times 26.

Jaedz: 33:00

Don't look at me, bro. 100? No.

Fin: 33:03

Yes, I don't know yes we'll park that one there.

Jaedz: 33:06

How much money?

Fin: 33:07

is that in the first couple weeks? Oh, bro, to be honest, is it a?

Jaedz: 33:10

couple grand, or is it a couple?

Fin: 33:11

hundred.

Jaedz: 33:11

Yeah, it's been about 1600 roughly.

Fin: 33:15

Yeah, okay, yeah, that's that's.

Jaedz: 33:17

I was trying to get to that point, but it was like it was weird, bro, because I tried to open up real low key yeah the other shop. I learnt my lesson, bro. That's what you were telling me Posting, posting, posting at the old shop and then everyone comes in on one day and you've got nothing for another week. This one right here tried to like blood it in. You know slowly. Just you know crawl before I walk before. I run, but yeah, bro, it's gone. The complete opposite.

Fin: 33:44

Yeah, that's, that's crazy, bro, like 16. I think it's so cool when you see that there's like a demand for what you do, whether it's a product, whether it's a service, like in your case, like it's Barbershop. You're cutting peoples here. You built up a really good brand that people like we're missing and when you came back, like they had that want and that need for it and they've come through and it's cool because it's like 1600 bucks in a couple of weeks from like 30 people coming in a day is like the math is math thing there.

Fin: 34:15

Yeah, finally, you know like, that's what we like to see like it's it's cool because it's like that the numbers don't lie in that. Like it's working and and it's a start. Like this isn't where you want to stay, but this is cool, right. Like it's paying your bills, like you've got a mate here that's cutting here. Same arrangement 60, 40. Yeah, bro yeah, that's, that's a standard Barbershop thing.

Jaedz: 34:37

Yeah, bro, some like some barbers, where they even get like 50, 50 and is that bad?

Fin: 34:42

is that better or worse? And better for the owner, worse for the? Yeah, better for the owner?

Jaedz: 34:48

Yeah, I'm gonna be like finding a barbershop that's on our is pretty tough, because bar rings unpredictable. Bro, it's not like you're a builder where you've got houses, you're 100% going to build that day.

Jaedz: 34:59

It's not Barboring, you don't know who's going to walk through the doors, bro. You could be some days where you might not have anyone, but that's what I mean about creating a space that people gravitate to, that they want to be a part of half the problem solved now. Now it's just up to the skill of me and the bro and our communication skills and just being a good person that Hopefully we can just keep attracting people.

Fin: 35:18

Yeah, that's gum. That's main bro. I really like that story to get from there to here.

Jaedz: 35:24

That's a hell of a whirlwind, bro. We went backwards and forwards and that's a like 18.

Fin: 35:29

That's a year. That's in the last 12 months All in a year. Where do you reckon you'll be in a year from now? Back to school. One again, let's hope not like do you can, you're gonna keep doing the barbershop thing. And do you can, you're gonna keep bra, I eventually bra.

Jaedz: 35:45

And you know, uncle Tick say Tick, tock a yeah, bro, I was talking to. I was having a conversation with him about it and he asked me the same casual.

Fin: 35:52

We're the casual flex.

Jaedz: 35:53

Nah, Russ, I was like bro, where do you want to be like, when do you want to be soon? I was like I want to be like the first Sponsored barber from like a brand. So say like if Alan have made clothes, You'd sponsor me to wear the clothes while I'm barboring. But I want to do it. Oh yeah, I want to do it like in a way where I've honed in on my skills and my services so much that I can go to like you know, I see. Richie Mawangas house or something.

Jaedz: 36:21

Oh, I'm up like a celebrity cutter kind of oh yeah, I want to, I want to get, and then you could have this on standby.

Fin: 36:26

It's a place for people to come into, but you'd go yeah bro.

Jaedz: 36:28

So I would have like barbers in here in the shop, but I'm out doing other things to create and brand awareness. That's pretty mean. Yeah, that's where I want to be in a year, Bro. That's the goal.

Fin: 36:39

My only question is why would you want to be sponsored by another brand to wear their clothes when you could wear your own?

Jaedz: 36:45

Mmm, you got me there one, no.

Fin: 36:49

No, I'm going straight up Like that's your ability to wear your brand and put that in front of people and say that's who and what you represent, rather than being like Like Nike, you know, or something like that. Cool, just interesting. Just an interesting thought, bro. Like cuz I like that right, like I want to be a sponsored athlete. Yeah, don't we all? Yeah, don't we all right, nike Sliding the dams Shallow flabble.

Fin: 37:15

Yeah, like, yeah, assics, whatever, like I don't know. I think a lot of people go, go for it sort of stuff, without even thinking about themselves first.

Jaedz: 37:22

Yeah, bro, 100%.

Fin: 37:23

I've got a couple of questions for you, some of them. We might stretch the numbers a bit, right, because when did you make your first hundred dollars doing this? I'm guessing opening day of the very first studio.

Jaedz: 37:35

Mm-hmm.

Fin: 37:37

People came in. Three cuts is all it takes and you've made a hundred bucks. When did you make your first thousand? How long it take you to make your first thousand bucks doing the barber shop. That first day, bro, that first day you hit a thousand.

Jaedz: 37:50

Yeah.

Fin: 37:50

Oh, yeah, cuz how many.

Jaedz: 37:51

Bro, it was actually like I can't even remember. All you need is 30 cuts, yeah. And then you've had a first day, my first hundred, first day hit my first thousand.

Fin: 38:02

Yo, do you remember how much exactly you made in that first day?

Jaedz: 38:07

2921. That's just that. Yeah, I'm just 2921,.

Fin: 38:14

I love that, bro.

Jaedz: 38:16

No, that's mean, and then that's that's a point of consideration that there was clothing in there as well, so that product of services, yeah so, and then Monday 35, 35 bucks.

Fin: 38:28

And Okay, like how long did it? Did you ever take over, like say 10 grand? 510 talk about well how long it take you to get to five, because it was very slow after that about. Two and a half months, bro, so half of it is on your first day.

Jaedz: 38:45

And then it's your whole other. Yeah, okay, so that was like yo this is mean then. Just no one wanted to come.

Fin: 38:51

Yeah, so five took two and a half months. Ordered to 10 take Another two and a half month.

Jaedz: 38:57

Yeah the two and a half Yep, and then after that, bro, just yeah as it got regular and regular yeah and obviously like you're not keeping all of that, like you know.

Fin: 39:08

By the time you have your rent, your costs, all of that sort of stuff overhead.

Jaedz: 39:12

You pay yourself.

Fin: 39:13

Yeah, bro, yeah. Do you pay yourself orange hourly or do you just draw a certain amount?

Jaedz: 39:18

I'm just draw certain amount and like for me, bro, I don't need to go to flash restaurants or, yeah, takeaways every night. So I was taking 200 250 a week to cover board Gas mmm a cheeky haircut, just just the casual, like essentials that I need to burn rates about 250 a week. Yeah, still the same. Yeah, oh, even less now, bro. Yeah, yeah, about 181, 90. That's all I need for the week.

Fin: 39:44

My god. So. And then do you just take out stuff like as you need it for. Like, say, you're gonna invest in some cameras, we'll say, you're gonna like say you want to go to Fiji for a trip, like do you then just take stuff?

Jaedz: 39:57

Yep, yeah, so I have a count, bro. So it's the business account, business saver and the impersonal saver from the business. So I have three separate accounts. That gives me the ability to kind of divide that money into those needs that I want, all those things that might just pop up randomly. So then, therefore, on, you know, on a cloudy day where I am financially struggling, so actually I've got this reassurance in my bank account that I'm actually not struggling. It's just I've been smart enough and wise enough to Not go out every weekend and spend $400, you know, drinking it's actually waiting for those days where I actually need it.

Jaedz: 40:33

Plug in, plug into those bank accounts when I need.

Fin: 40:36

Yeah, I like that. I do the same thing. So, like before my, because I do like a couple things on the side obviously LNF, and then I program athletes as well. I worked with like a couple sports teams this year, got a bit of coin for that like token. But got a bit of a coin. I just actually I was I was supposed to tell you off the podcast From you. In the last couple weeks of in recent times, I've tested something else as well and it's made me just under a grand so far and it's pretty much all profit. It's pretty what is it? And honestly I think I'll tell you off a mic because it's it's very early.

Fin: 41:15

Yeah, yeah, yeah, I'm real good profit soon as it's done. It's done a lot of up front work, but now it's just basically cash flow for me and but I could get no more sales. Yeah, and I'd be stoked looking to keep this consistent.

Fin: 41:32

But it could just keep going as well. Oh, I don't know. It's pretty good bargain and it's kind of open my eyes. It's been the first time we're like preparation and patience has met opportunity for me, like with money. So, but anyways, so like the money comes in, I use Henry I like to get him a sponsor this one day. How good, henry She'll. Henry sponsor this podcast. You're hella good for me. You do me right.

Jaedz: 41:56

I want to do you right as well.

Fin: 41:58

Get Henry. Maybe I should just invoice them for that 20 seconds. Yeah, you probably. So the money goes into Henry. It does all the tax, does all the whatever for me. I could write off all my expenses and stuff and then that goes into. I just have a business account but like I don't put it into my spending because like okay, I don't. I don't want to spend money that the boys spend for me or that people pay to me, like on Maccas, yeah, or like on a night out.

Jaedz: 42:24

Are you saying that just because I eat Maccas? No, bro, I wasn't even gonna mention that, you did he.

Fin: 42:28

I get that, bro, I like I want to use it on something that will upskill me or something that will take me further, or something like genuine I want to use it on a nice purchase, not a like not a well those follows.

Jaedz: 42:38

You know With your service that you got on. You don't want to spend their hard earned money that they're spending on you on something.

Fin: 42:44

Irrelevant, like you said, exactly yeah skill yourself. So that's what I do as well, so I like that way of doing things and that's how I do it with my money to bro money masterclass. If anyone wants it for free, just have me on me up. So I'm not rich yet, but we're getting there slowly and steadily, just foundations and habits and stuff.

Fin: 43:03

So that's your first hundred, first thousand, first five and ten. We've actually talked about the pricing already. What do you spend your time on now? Like, what is a day in your life? Look like some business owners are at the level like that I will interview and that I had interviewed. We're like they've stepped away from the business. Some people are in there every day. Some people are not on the ground, but they're up high. Where are you? Are you on the ground? Are you sitting back and cash is flowing in like and Barb is a cutting for you?

Jaedz: 43:31

You're an era on the daily, definitely. Yeah, in here on the grounds. Yeah, I'm on the ground, staying grounded, um you.

Fin: 43:39

What is the day in your life? Look like how many hours do you do?

Jaedz: 43:42

Oh yeah, it's about seven hours on the clippers a day, but, bro, as soon as my last cut's finished clip is down and I don't think about it, I'm off the touch, going to hang out with my friends, family, my little brother, because I think it's important. Bro, you don't want to work all day and then go home and work even more. It's time to just switch off, spend that time on your own. You know like I've picked up praying, bro, and it's saved me literally, like adding that small thing when I wake up and when I go to sleep, bro, it sets me up for the day. Me now is like that small conversation that I have, like grateful, grateful as so, bro, definitely grounded in here every day, supporting my staff members and they're trying to lead by example before I go and hire people to work for me, because obviously, as everybody's business owner, that's the end goal is to sit back.

Jaedz: 44:32

You know, go chill at the beach, have a beer while everyone's doing the hard yards for you. But you've got to do all the shit jobs and tick off all the boxes.

Fin: 44:39

You got to earn the right.

Jaedz: 44:41

Easily. I could do that now, but what good's that going to do for the business bro?

Fin: 44:45

I 100% agree with that, bro. You have to earn the right, like I think. You've got to do the hard yards yourself and then, once you've done that, you kind of can sit back and like, and that's what the thing is is that then you know what it takes to do that job.

Fin: 44:57

So then, like, when you get someone to do that job, if they're like it took me seven hours to do this email, it's like, mate, that email takes an hour to do. I've been there and done it myself don't lie to me, you know, or someone. If someone comes in and says hey boss, just did. That email took me 20 minutes. I'm about to double your pay rate and make sure you stay here forever because you're a great worker.

Fin: 45:16

Like you're, valuable yeah, I like that, bro, like I think. One thing as well, though, that being said, like with on the ground, is that my view is that you should try and get off the ground, not as soon as possible, but when you can and have a plan to do that because, otherwise, you get caught just on the ground and then, all of a sudden, the business relies on you being there, like you want to have systems in place that you can step away from.

Fin: 45:42

Whether it's you step away and just chill, or whether it's like you want to go on a holiday for a week, what's going to happen if you're not there? Does it run when you're not there like you know? Yeah, I think, and that's something that we had a bit of a chat about as well as around you like being able to do that. Where do you fit in the time to do the content, the creativity, the social media? Where does that slot into your day? Do you slot that in while you're here, or is that?

Jaedz: 46:06

right. So, like I said, before I step in the doors, I don't think about barboring or anything. After I step out the doors, I don't think about barboring. So I pride myself in a hone in on the skill of time management. I will purposely look at our booking system of the day the night before or the day before while I'm here in the shop and say, sweet, I've got a gap here with no haircuts, I've got an hour that gives me a whole hour, 60 minutes, to create content, to edit content, to talk to my account and to make calls, like it was an hour in the day. But that's a long time, it's a lot if you know how to use it.

Jaedz: 46:38

Yeah, if you know how to use it properly yeah, so I just I time manage, bro, everything that I do for the business is never at home. I never go sit down in a cafe or, you know, go talk to friends about ideas and stuff. I sit in here, I relax and I just work, and then when I go home I switch off until the next day, then rinse and repeat so you just you leave it.

Fin: 47:00

Leave it in here. Yeah, when you walk out you're done. Yeah, when you're looking ahead and being like you know, like I've got a free slot to do bit of time on the business, or rather than in the business, do you have a list that you always kind of refer back to of like I need to do these things, or do every time where you keep it notes at notes, yeah, I need to go to notes at the plug.

Fin: 47:20

Yeah to Apple if you're so you literally just like look in your notes and you're just like, yep, sweet, as I'm gonna do these things, I just always make sure that it's just checked off, bro, and it's just simple like five things, like what? Are the biggest kind of admin things that you do like. If I was to guess, I would say like the social media and kind of like the numbers, making sure that the numbers are numbering, yeah, the numbers.

Jaedz: 47:42

And numbering methods, nothing. Those are the two biggest things, bro. It's just making sure that our social media, our personal barba pages, are in check. First, because that's where people go to see our skill. Then, secondly is the business page that's I need to make sure that's in check. Dms are replied to. I'm making sure that I thank people for coming in and showing support if it's their first time. I'm checking reviews on our booking system, seeing if you know, if we get two stars, why we went wrong, or forgetting five stars, what did we do well so we can make that even more of a value to our value to our business. So it's just checking the boxes, bro. Like I only have about five things I check off and it's just simple. Every day, rock up to work, yep sweet, I can do this, this and this, but maybe this thing can wait because it's not a huge priority at the moment. I think it's just prioritizing in time and prioritizing the things that you need to check off on that checklist for the day.

Fin: 48:35

I like that a lot. Bro, do you have kind of a strategy with social media or do you just kind of like post stuff for?

Jaedz: 48:43

I'm just on the fly, I might walk in, or I might even be driving to work, not even thinking about barbaring or social media, and something will just pop up, bro. I might see something that happens like oh, that's cool hmm, how can I transform that guy walking down the street in a cool outfit into barbaring? I don't know, it's just like real randro, it's just on the fly. But a huge influence that does help me is Shiloh, shiloh Flavol.

Jaedz: 49:06

Um he what guy are yeah, legend, I talk to him a lot, bro. He's he comes in here at the old shop. He was coming in probably once a month shooting stuff. He's yeah, good dude, but your social media is the biggest thing, bro. I find social media as a outlet of just to be creative. So I just try to think of things on the fly to test my creativity. Some things might not pop off as much, but when something does, it's like okay, that works. How can I build off that one post or that one video, that one idea, and just build and build and build until something else new pops up.

Fin: 49:39

That's almost like a reflection of the space that you're creating the way. I like that. And um, has there been any things in the last year? You know you've done it and it sucked and it took ages and then you figured out a way to do it better or that was just like way easier or a lot less stressful. Has there been anything like that? That's jumped out like I might be cutting here. It might be doing the bookings, like maybe you used to book on paper, then you went online, maybe like you used to post on social media, now you schedule. Like is there? Has there been anything like that?

Jaedz: 50:10

or yeah, but I think definitely what you just said is scheduling posts, because you don't want to just wake up in the morning and be like, oh, I'm going to post this and it might not fit with the aesthetic or you haven't planned it properly so you might not get as much interactions. But I think the biggest one for me, bro, is like, like I said earlier, is I just wish I knew, like, the importance of customer service when I first started big one, like I was obviously young.

Jaedz: 50:34

I was bro 19. I didn't have much work experience, but now when I look back at I'm like, bro, if you treat someone as good as you treat yourself, they're gonna treat you 10 times better. They're gonna look at you and be like that guy is the man. I want to be friends of that guy. I want to get my haircut from that guy. That's like probably the biggest thing bro is like.

Fin: 50:53

I just wish I knew that from the start people can either leave here or you like all your business, feeling lifted, yeah, feeling better, or feeling like, and you want people to leave feeling lifted and yeah, because they're gonna associate that feeling with you and then whenever they need someone, they're like, oh he treats me well, I'm gonna be there, yeah. Case in point this morning I was down in Hamilton early for training. I wanted to watch the semi-final go the all blacks and I was like I need a pub to watch it at. Search that pubs closest to the field that we're training at, and it was this pub we were at the other day. The owners were super, super nice to me and I ended up getting their names and saying hi and having a real big chat with them after a work thing. And I went there, said hi, hey, andrew, hey, mel, how's it going?

Fin: 51:44

Keg room, shout out the keg room. What a spot, what a spot. I forgot to book. They got me in. You know, hey, I've got to go in an xyz. Am I able to get this bumped up? No stress, if not, bro, of course, great service. If I ever go to a pub in Hamilton, it will be the keg room because it's not keg room like I don't get a haircut, but you know like I'd be in here if I was getting a haircut.

Fin: 52:10

Yeah, customer service are 100% agree is yeah, is a big one.

Jaedz: 52:13

I think that's with anything as well, bro.

Fin: 52:15

Any, any business, any lot of work, sports teams, family bro like it's a thing like people have account managers, people have relationship, whatever. Like it's like you say, like when you're at the scale, there's two people that work here, there's people come through. That's you, I mean like some businesses, like they can't do all that because they're doing other things, so you literally need someone to be like hey, jade's, I remember your name, I really liked what you did. Yeah, you know, like it's. Yeah, it's a full-on thing. I have one sort of question for you, bro left, and that that's like where to from here, bro. Like what is the plan going forward? What is the future of certified and? And jade's wilson, look like bro it's more not what.

Jaedz: 52:55

My plan is moving forward, bro, it's who can I impact while I'm doing it and who can I influence to do something similar, because I don't want to just do something for myself. Everything that I do is all for myself, bro. It's not for money, it's not for fame or whatever. That is the plan. Moving forward, bro, is definitely to get out of here eventually, get into a nice place, renovated if I have to, and that be like the hub for barbaring and Hamilton also. Another plan, bro, is I want you're probably not familiar with it because clearly you don't get your haircut, but there seems, bro, honestly and like other barbers if there's other barbers that watch this and stay till the very end of this podcast.

Jaedz: 53:34

There's some sort of competitiveness in between barbershops in New Zealand. There's like egos, arrogance, he's like, and I don't agree with it. So I want to do something similar to you, bro. I want to travel to my mates that own a barbershop and I want to converse with them and figure out and learn about their business and try delete and remove that competitiveness with barbara. So I want to try travel around, bro, interview people, like on a podcast or something like that, or take my camera and, yeah, bro and learn about different barbershops and businesses, how they start up, because, bro, I'm having so much fun doing this with you. Imagine how 20 other barbershops would feel you have smashed this, bro.

Jaedz: 54:12

I just want to say I know you are nervous deep down, but you've smashed this for sure yeah, so that's kind of the plan, bro set up a new shop, start a new kind of hobby away from cutting hair and clothing, and kind of build like a little kind of portfolio with other barbershops and try teach people, inspire people, influence people that you can. If you are a young barber that's 16, 17 years old, you can do the same as me and all the other barbershops around New Zealand, because I want to try go to every barbershop that reaches out to me. Bro, I'll be there.

Jaedz: 54:47

Let's have a yarn, let's sit down in your shop, embrace their aesthetic because obviously there's might not be similar to mine and just learn, bro, and just learn. I just want to learn, learn, learn, influence, influence, influence. And just go from there day by day, week by week, month by month what a guy bro.

Fin: 55:04

Hey, I'm grateful for your time. I think you absolutely killed this podcast. If everyone that listened to this could just go search up certified barbershop on Instagram, we'll just certify. It'll come up, go have a look at it. You'll see this beautiful man in the beautiful space, spaces that he's created, and go check out his stuff. And if you ever need a haircut in Hamilton, you know or if you just ever need a haircut, come to Hamilton, fly here, bike here, boat here that would be a cool content.

Fin: 55:31

Idea, bro, is to fly someone out. Like, do a giveaway for a haircut from wherever, fly them out. They come, get a haircut. You take them out, do a bit of content, fire them home you have my boy, you have my boy.

Jaedz: 55:42

Yeah, that's the pod. That's it. I appreciate you, boy you.

Fin: 55:49

Wow, I swear to god.